Rich, premium and with a formula that gives you a complete smooth shave with each use. Shiseido have created a beautifully easy shaving cream to give guys the ultimate shaving experience. It worksfor those with short or longer style beards and even those who’s beards are on the thicker side. Theformula is dermatologically tested and non-comedogenic. It is a clear solution that doesn’t latherinto a foam to create easier beard sculpting and precision. Looking after you before the razor touches your face and following through until after the shaving experience has ended. It helps to prevent razor bumps, redness, negates razor snags and helps to soften the hair, giving the blade amuch better response. You’ll be left with a super close and premium looking shave using this luxury shaving product by Shiseido. Don’t be a fool and use anything else.