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Aveda Be Curly Advanced Curl Perfecting Primer - 200ml

£25.50

The last step of your wash day routine and the first in your styling. This priming leave-in for curly hair protects from the drying effects of the sun, instantly reduces frizz by 87%*, and detangles to reduce breakage from combing. It fortifies and smooths curls and coils, creating the perfect foundation and allowing flexibility for the styling products that come next.

Curls, coils and waves are naturally more fragile, which is why our game-changing curly hair primer also replenishes strength with a peptide derived from plant proteins.

  • All curl types: coily (4A – 4C), curly (3A – 3C) and wavy (2A –2C)
  • All hair types: fine, medium and thick

Created with our expert team of texture stylists.

97% naturally derived**. Vegan. Leaping Bunny Approved.

Regimen.

Tight curls and coils:

  • On wash days, use Be Curly Advanced™ Shampoo, Intensive Curl Perfecting Masque and Curl Perfecting Primer, then style with Coil Definer Gel
  • Between wash days, swap shampoo for the co-wash to gently cleanse and condition curls and coils without stripping
  • Follow with masque, primer and gel

Wavy and loosely curly hair:

  • On wash days, use Be Curly Advanced™ Shampoo, Conditioner and Curl Perfecting Primer, then style with Curl Enhancer Cream
  • Swap conditioner for the intensive curl perfecting masque every 2 – 3 wash days, depending on your individual hair needs

Key Ingredients:

Vegan curl-perfecting peptide:

  • Powerful peptide blend derived from hydrolyzed pea and vegetable proteins for stronger curls, coils and waves
  • Peptide with low molecular weight penetrates and fortifies vulnerable strands
  • 17 essential amino acids

Kokum seed butter:

  • Deeply nourishes and conditions, and provides slip and detangling to help reduce breakage of curls, coils and waves

Silicone free.

*Testing on tresses. **Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.

Product Code45981507
Beauty EffectDetangling, Hydrating, Moisturising, Nourishing, Smoothing
BrandAveda
Suitable for Vegans/VegetariansSuitable For Vegans
RangeBe Curly
Free FromMineral Oil Free, Silicone Free, Sulphate Free
Volume

Usually Dispatched Within 48 Hours

Most of orders are currently being dispatched within 48 hours (Monday to Friday). We are currently operating a good delivery service with Royal Mail. All parcels are tracked with Royal Mail and their current delivery timeframe is 24 to 72 hours. Please Note: Some deliveries may be split and sent from multiple warehouses, depending on current stock locations. Please allow up to 72 hours processing time during this very busy sale period, in addition to the delivery transit time selected at checkout.

Enjoy Up To 25% Off Your Order + An Extra 5% Off

Let's take all the drama out of discount searches. Enjoy up to 25% off your order, which has automatically been applied to our online prices. As an extra thank you, unlock an additional 5% off £75+ spend with code XMAS5.

Over 3,000 5-Star Trustpilot Reviews

When shopping with us, we can guarantee that you'll receive the personal service that's synonymous with purchasing from a smaller family-run business. With over 3,000 5-Star Reviews on Trustpilot, we promise to give you the attentive service you desire, especially around the holidays.

Just A Little Reminder To Our Customers

Please be aware that many of our products come in multiple sizes. We have put the most common size selected in every product title along with the accompanying image. Please be sure to double-check the size in which you have selected and wish to pay for prior to checking out.

We're Always Happy To Help

Our staff turnover rate is extremely low and the average member of our team has been with our business for over eight years. If you've got a question about a product or need advice, please lean on our expertise and we'd be more than happy to help. Our goal is to reach 4,000 5-Star Trustpilot reviews by the end of the year.

A Message From Us This Christmas

This Christmas, we're expecting it to be our busiest ever. We are a small hard-working family business and in the run-up to Christmas, it's often very intense and the pressure is very much on. During this time, please allow us an extra 24 hours to respond to any email enquiries and a little extra for dispatch, particularly around the Black Friday weekend. This year, our final cut-off date for Christmas delivery is Tuesday 17th December.

Aveda Be Curly Advanced Curl Perfecting Primer - 200ml

£25.50