After spending decades in the beauty industry, Virtue's founders thought nothing could surprise them until they found Alpha Keratin 60ku, a transformative protein that’s identical to the keratin in your own hair, meaning it binds directly to areas of damage and fills them (without weighing strands down). Powered by that innovative technology, the Flourish Shampoo for Thinning Hair delicately shifts scalp build-up, cleanses the hair shaft and clears debris from follicle openings to promote the optimum environment for hair growth.

Designed to detoxify, volumise and repair thinning hair, Virtue’s Flourish Shampoo for Thinning Hair is a gentle, lathering formula that helps to foster the perfect environment for healthy hair, ensuring new growth survives.

Powered by ground-breaking keratin proteins, the Flourish range works to cleanse, purify and enrich your scalp, creating the foundation for new growth. As each new strand emerges, it’s supplied with the nourishment needed to stay strong and resist breakage. As well as the brand’s world-worshipped Alpha Keratin 60ku complex that binds directly to areas of damage and fills them, this formula is also enriched with sodium hyaluronate and red algae extract; this cocktail provides lightweight hydration and a sheer ‘moisture shield’ to thicken your hair and keep the fibres supple. Finally, an infusion of biomimetic signal peptides works to nourish and calm your scalp, helping to create a healthy environment for hair growth. When the shampoo and conditioner are used alongside the Flourish Density Booster, the regimen has seen impressive results. After six months of use, 90% of women in an independent third party test said their hair feels healthier; 90% said they have more volume and 83% said they saw less fall-out. We like those numbers!

Work a quarter-sized amount of shampoo into a rich lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck and working the lather through the ends. Rinse thoroughly.