Acqua Di Parma's Soft Shaving Cream loosens up hard to manage bristles and creates a comfortable and relaxing feeling during the intensity of shaving. We're in the 2020's now gentlemen and it's time to face facts, a basic shave cream and razor picked up at your local supermarket whilst on a trolley-dash just isn't going to cut it, excuse the pun. Times are changing and with it comes the rise of the discerning male, more conscious than ever before about how he looks and feels. Cast yourself in the right role and truly indulge once and for all in the finest shaving products that the market has to offer.